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00:00 Fragrance Hierarchy Introduction
The hierarchy of fragrances is an effort to categorize fragrances based on their brand position, exclusivity, ingredient quality, and price range. Ideally, it helps consumers understand what to expect when selecting a fragrance.
00:34 The Traditional Fragrance Hierarchy
If you've heard of the fragrance hierarchy, you've likely seen these tier levels based on where the fragrance can be bought or who makes it. They are Drugstore, Celebrity, Designer, and Niche. This is a helpful list, but you know us—we prefer to be as thorough as possible.
00:56 GG Hierarchy: Bootlegs
01:57 Drugstore
03:29 (Branded) Celebrity
04:39 Fashion House
05:40 Department Store
06:17 Fragrance House
07:52 Kyle's Outfit Rundown
08:19 Artisanal
9:20 Conclusion
We understand people can have different definitions of what can make a fragrance house truly “artisanal” but some examples we would suggest include Roberto Ugolini, Creed, and Clive Christian. Obviously, such a rarefied tier isn’t for everyone, and we’re not saying this level is automatically the best just because it is the most expensive.
We’re just saying that this space on the fragrance hierarchy is defined by companies that choose to set themselves apart by catering only to very particular clients. But not being one of these clients doesn’t mean you don’t appreciate fragrances, don't value quality, or don't smell good—it just means that fragrances at this tier aren't for you.
That's why we have a whole hierarchy to choose from. Exceptional fragrances can be found anywhere on the fragrance hierarchy, and members of the Gentleman’s Gazette wear drugstore brands, all with the same discernment as we were artisanal ones because we understand that the fragrance hierarchy is a tool intended to help you make informed decisions as you shop for products that suit your needs, budget, and lifestyle.
07:52 Outfit Rundown
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