Google Search Gen AI Reports, Search Profiles & more (Q2 ‘26)
In this episode of Google Search News, John Mueller shares major updates of Google’s official launch of Generative AI Performance Reporting inside Google Search Console, alongside a brand-new control that allows site owners to manage how their content grounds responses in features like AI Overviews and AI Mode.
John also covers the newly announced Search Profiles for US creators and publishers, updated documentation for optimizing for generative AI, and key industry insights from the SEO community.
If you are trying to understand your site's visibility inside AI Overviews or want more control over your digital brand footprint on Google Search, this update has everything you need.
? Drop a comment below: Do you have access to the new Generative AI performance reports yet? What does your data look like?
Resources:
?AI guide →
https://developers.google.com/search/blog/2026/05/a-new-resource-for-optimizing
https://developers.google.com/search/docs/fundamentals/do-i-need-seo
?AI Reporting →
https://developers.google.com/search/blog/2026/06/gen-ai-performance-reports
https://support.google.com/webmasters/answer/16984139
?AI Control →
https://blog.google/products-and-platforms/products/search/new-controls-website-owners/
https://support.google.com/webmasters/answer/16908024
?Community:
Kelly-Anne Crean → https://www.womenintechseo.com/knowledge/seo-habits-for-consistent-results/
Bengü Sarıca Dinçer →
https://www.searchenginejournal.com/reporting-uncertainty-without-losing-credibility/569141/
Marie Haynes →
https://www.mariehaynes.com/why-googles-new-google-agent-is-the-biggest-mindset-shift-in-seo-history/
?Search Profiles →
https://blog.google/products-and-platforms/products/search/a-new-profile-to-help-publishers-and-creators-highlight-their-work-on-search/
?More Search →
https://developers.google.com/search/docs/appearance/preferred-sources
https://blog.google/products-and-platforms/products/search/original-high-quality-content-search/
https://blog.google/products-and-platforms/products/search/new-controls-website-owners/
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#GoogleSearch #SEO #SearchNews
Speaker: John Mueller
Products Mentioned: Search Console
Google Search Central
Welcome to the official YouTube channel for Google Webmasters, where you can find information and tools to help you understand and improve your site in Google Search. For support-related issues with your site in Google Search and Search Console, please v...