Google built the internet by sending people to websites. Now it's doing the opposite.
AI-powered search results are answering questions before users ever click a link, keeping traffic inside Google's ecosystem while the websites that created the information lose visitors, revenue, and sometimes their entire business. Independent publishers, review sites, and niche experts are watching years of work disappear as AI Overviews replace the clicks they once depended on.
In this video, we explore how Google's AI search revolution is reshaping the web, why millions of searches now end without visiting a single website, how Reddit became one of the biggest winners, and why many experts believe the open internet is entering a dangerous new phase.
The company that once organized the web may now be consuming it.
If Google keeps readers and websites lose their audience, what happens when there’s nobody left creating the knowledge AI depends on?
CHAPTERS:
00:31 - Chapter 1: The Ghost Town
02:31 - Chapter 2: Code Red
04:00 - Chapter 3: The Window Shopper
06:36 - Chapter 4: The Great Purge
07:44 - Chapter 5: The $60 Million Enclosure
09:26 - Chapter 6: The $2 Billion Extinction Event
10:53 - Chapter 7: The Innovator's Murder
12:23 - Chapter 8: The Dead Internet Spiral
Narrated by: Josh Risser
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