Jeff Kinney, the mastermind behind the beloved “Diary of a Wimpy Kid’ series, joins TODAY to talk about the inspiration behind his newest book, “Fight or Flight,” about bullying. “I didn’t want to make light of it but I wanted to have fun with it and do it in an outsized way,” he says. He also reveals the wild book tour he has planned which includes a dunk tank filled with molten cheese.
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