How Equinox Turned Fitness Into a $4,000-a-Year Habit | WSJ The Economics Of
Equinox was a pioneer in luxury fitness, turning the traditional gym into a social club where members pay a premium for status and amenities. But as competitors crowd the high-end market, the brand is under pressure to maintain its dominance and maximize member spending.
WSJ spoke with Equinox Executive Chairman Harvey Spevak, who breaks down the company’s aggressive growth strategy.
Chapters:
0:00 Equinox’s explosive growth
0:49 Becoming “sticky”
2:35 Driving up spending
4:44 The even more exclusive experience
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Equinox #Gym #WSJ
WSJ spoke with Equinox Executive Chairman Harvey Spevak, who breaks down the company’s aggressive growth strategy.
Chapters:
0:00 Equinox’s explosive growth
0:49 Becoming “sticky”
2:35 Driving up spending
4:44 The even more exclusive experience
The Economics Of
How do the world's most successful companies generate revenue? In this explainer series, we'll dive into the surprising stories behind how businesses work--exploring everything from Costco's "treasure-hunt" model to the economics behind Amazon's AWS.
#Equinox #Gym #WSJ
The Wall Street Journal
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How Equinox Turned Fitness Into a $4,000-a-Year Habit | WSJ The Economics Of
The Wall Street Journal
Pizza Hut Lost in the U.S. Now It’s Selling for $2.7B. | WSJ What Went Wrong
The Wall Street Journal