Chipotle isn’t for everyone anymore, and that’s exactly how they planned it. In today's new video, we reveal how the world’s favorite burrito chain "lost the plot" by intentionally pricing out the middle class. From portion wars of 2024 to the introduction of AI-powered Augmented Makeline robots, Chipotle is pioneering a new, exclusive era of fast casual.
Discover how Chipotle transformed itself from a local burrito joint into a high-protein "macronutrient pharmacy" for the wealthy, while offering the working class a dystopian $3.82 protein cup as an exit sign.
0:00 - The End of the Bargain Burrito
0:21 - The Portion Wars
1:46 - Enter the Robots
2:29 - The App: Convenience or Control?
4:12 - The K-Shaped Economy Strategy
6:16 - The Ozempic Revolution
7:45 - The $3.82 "Protein Cup" Exit Sign
9:19 - Automating the Working Class Out
11:03 - The Future of Fast Food
Narrated by: Josh Risser
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