America’s grip on popular culture is loosening. Many predicted that globalisation would lead to a stale, worldwide monoculture, where everyone watched and listened to the same things. But new analysis says otherwise.
Tom Wainwright, The Economist’s media editor, joins Adam Roberts, foreign editor, to unpack what he’s discovered and explain why there’s been a revival of home-grown content across music and television.
#tv #music #spotify #brazil #usa
00:00 - Music is becoming more localised
01:22 - What’s driving the change?
02:04 - Why audiences prefer homegrown television shows
04:00 - What are the consequences of a deglobalised culture?
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