The average app loses 77% of new users within three days of install. Meaning that many users don’t make it far enough to experience an app’s full value proposition before churning. Want to avoid this? In this video, we explore the moment when the user experiences the app’s core action and realizes how it adds value to their life.
Chapters:
00:00 What is user activation & commitment
00:52 Prioritize your app’s core action
01:30 Create a core action habit loop
02:24 Help your users set goals
02:59 Embrace different types of commitment
03:44 Conclusion
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