[Apps] - One price no longer fits all (Playtime 2023) // TRAIN BRAIN

[Apps] - One price no longer fits all (Playtime 2023)

As the industry matures, app businesses are evolving their monetization strategy. We will discuss if and when revenue diversification makes sense for app products and services. We will also share insights about the incremental impact of introducing more than one revenue stream in your app - from subscriptions to IAPs and everything in between.
Speaker:
Tammy Taw, Google Play
Filmed at #GooglePlaytime EMEA in Berlin, November 2023.
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