How should publishers prepare for the Privacy Sandbox? // TRAIN BRAIN

How should publishers prepare for the Privacy Sandbox?

The Privacy Sandbox initiative aims to create technologies that both protect people's privacy online and give companies and developers tools to build thriving digital businesses. The Privacy Sandbox reduces cross-site and cross-app tracking while helping to keep online content and services free for all.
This video aims to provide publishers with:
- An overview of Privacy Sandbox
- Key updates and timelines
- Recommended actions to help prepare for third-party cookie deprecation in Chrome
Chapters:
0:05 - Opening
3:24 - Privacy Sandbox Refresher & Timeline
13:18 - APIs Overview And How You Can Prepare
27:11 - Publisher spotlight: Reach PLC
32:22 - Summary & Next Steps for publishers
Resources:
Privacy Sandbox → https://goo.gle/3PWTTMR
Privacy Sandbox refresher and timeline:
Privacy Sandbox Proposals Web → https://goo.gle/3Ub4l5W
Privacy Sandbox News → https://goo.gle/3UaBvT4
Timeline → https://goo.gle/3vC5vhp
APIs overview and how you can prepare:
Overview Privacy Sandbox Chrome Developer → https://goo.gle/3vLiKfw
Ad Privacy Settings Chrome → https://goo.gle/49plpJP
Github Tester List
- Topics → https://goo.gle/3xy94G0
- Protected Audience → https://goo.gle/4aDE1qq
- Attribution Reporting → https://goo.gle/3QiREDR
Summary and next steps for publishers:
Privacy Sandbox Analysis Tool → https://goo.gle/49txmya
Prebid Core Releases → https://goo.gle/4cHKxhA
Fledge for GPT module → https://goo.gle/3Ubn5lN
Chrome facilitated testing → https://goo.gle/49xipel
Key Value Targeting GPT → https://goo.gle/3JdtoPy
Checklist → https://goo.gle/3PRHWb6
Watch more The Latest on Privacy Sandbox → https://goo.gle/Privacy_Sandbox
Subscribe to Chrome for Developers → https://goo.gle/ChromeDevs
#WebDev #PrivacySandbox #Chrome
Speakers: Hanne Tuomisto-Inch, Sulina Connal, Juan Guisasola, Scott Friesen, Damien Faucherand
Products Mentioned: Privacy Sandbox, Google Chrome, Google Ad Manager

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