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In this exclusive clip from our Pro Group Community Coaching Call, Chris Do shares his winning strategy for selling strategic services to design clients. Learn how to embrace and pivot your approach, offer strategic value, and differentiate yourself in a crowded market. Plus, discover insights from Seth Godin's book "This is Marketing" and practical tips for building confidence in selling strategy.
In this episode:
00:00 Embrace and pivot when clients ask for design, introduce strategy by asking about their core customers and pain points to provide more value and charge more ethically.
00:58 Offer a free initial meeting to demonstrate value and strategic thinking, then focus on showing rather than telling during the client interaction.
01:31 Seth's new book may seem repetitive at first, but it's actually a valuable read with key ideas about marketing.
02:16 Marketing is about helping others become who they dream to be by inventing solutions to bridge the gap between where they are and where they want to be.
02:59 Understand people's dreams, hopes, and fears to design solutions using design thinking, and pivot to offer additional help.
03:31 Offer strategy as a value add to clients to build confidence and eventually sell it as a service, and don't let your work define you.
04:20 Sell clarity of thinking and communication, solve the client's problem, and position yourself uniquely to charge more for creative services.
05:14 Raise your rates, be prepared for rejection, and move on from clients who don't align with your new value.
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Host: Chris Do (Bald Asian Guy Talks About Business)
Cinematographers/Editors: @moismai @RodrigoTasca & @Tascastudios