Big corporations tend to do all this research about which marketing trends are working best or how to best attract customers, when the answer is right in front of them. Know your customer and build trust with them to get them to buy.
This is exactly what Neil Hoyne talks about in this video, discussing how you can get to know your customer and when to best ask specific questions that you can use to gather data. Beyond that, he goes into his own analysis of how this theory would apply to selling on Social Media.
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