Go behind the scenes of one of the most data-rich sports in the world. In this episode, PGA Tour VP of Product Development Eric Hanson and Head of Development David Robin join AWS cloud technologist Oksana Hackley to reveal how AWS and the PGA Tour have transformed the fan experience since their partnership began in 2015.
Learn how the PGA Tour captures petabytes of data across 200+ acres each week using 140 4K cameras, military-grade radar, drone surveys, and LiDAR mapping — then breaks it all down and sets it up at a new course the following week.
Topics covered:
- The Shot Link data capture system and how it tracks every ball from tee to hole
- Real-time leaderboard architecture using DynamoDB, AppSync, and ECS
- 500+ live statistics calculated and recalculated as every shot lands
- Tourcast: immersive 3D course visualizations built from drone imagery and LiDAR AI-powered shot commentary generated in ~2 seconds using Claude on Amazon Bedrock
- Putt path tracking with machine learning and computer vision
- How the PGA Tour deploys different technology tiers across multiple tours worldwide.
Whether you're a golf fan, a cloud architect, or just curious about how AI and data are reshaping live sports, this conversation covers the full stack — from on-course sensors to fan-facing experiences.
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