[Games] - Monetize more effectively by activating your hidden buyers (Playtime 2025) // TRAIN BRAIN

[Games] - Monetize more effectively by activating your hidden buyers (Playtime 2025)

Find out how to convert non-spending players into buyers. See how to uncover players’ hidden interests and what motivates them to engage and spend. With these insights, you can improve your game's monetization and create a more effective strategy to unlock spend from players of all backgrounds and markets.
Filmed at #GooglePlaytime EMEA in Brussels, October 2025.
Speaker: Chi Chen
Event: Playtime 2025
Catch all the talks → https://goo.gle/playtime-emea-2025
Subscribe to Android Developers → https://goo.gle/AndroidDevs
#GooglePlay #Games #Monetization #Mobile

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