[Games] - Decoding IP success: IP strategy by the numbers (Playtime 2025) // TRAIN BRAIN

[Games] - Decoding IP success: IP strategy by the numbers (Playtime 2025)

Common wisdom about IP strategy is often wrong. We studied over 2,500 hit games to find out what truly leads to success. Learn how the most effective IP choices are directly linked to genre and market, and get a simple model to guide your next big decision.
Filmed at #GooglePlaytime EMEA in Brussels, October 2025.
Speaker: Nick Anderson
Event: Playtime 2025
Catch all the talks → https://goo.gle/playtime-emea-2025
Subscribe to Android Developers → https://goo.gle/AndroidDevs
#GooglePlay #Games #IPstrategy #MarketAnalysis #Growth #Mobile

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