[Apps] - Pursue sustainable growth with advanced subscriptions on Play (Playtime 2025)
Learn how to use Google Play's advanced subscription features to get more paying users and keep them for longer. See how to manage subscribers and improve buying flows. Get practical advice on how to improve the entire subscriber journey and hear about a new feature that’s coming soon.
Filmed at #GooglePlaytime EMEA in Brussels, October 2025.
Speaker: Richard Baldassari and Aneri Shah
Event: Playtime 2025
Catch all the talks → https://goo.gle/playtime-emea-2025
Subscribe to Android Developers → https://goo.gle/AndroidDevs
#GooglePlay #Apps #Subscriptions #Growth #Mobile
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