What Actually Drives Customer (and Employee) Behavior // TRAIN BRAIN

What Actually Drives Customer (and Employee) Behavior

Most companies try to drive employee and customer loyalty through incentives, programs, or corrective feedback—but these only deliver short-term results.
To build lasting commitment, you have to go upstream: instead of managing behavior directly, design the experiences that shape it.
Listen to the full IdeaCast episode here: https://s.hbr.org/4nbdg43

Harvard Business Review

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