Two Questions That Signal Your Company's Future Value
You don't need a complicated strategy or flashy product to build loyalty.
The real test comes down to just two questions: Are more customers loving your business tomorrow than today? Are more employees loving their work tomorrow than today?
Most companies don't know the answer because they're measuring engagement and satisfaction. What they should be measuring is emotional commitment—on both sides of the business.
Listen to the full IdeaCast episode here: https://s.hbr.org/4nbdg43
The real test comes down to just two questions: Are more customers loving your business tomorrow than today? Are more employees loving their work tomorrow than today?
Most companies don't know the answer because they're measuring engagement and satisfaction. What they should be measuring is emotional commitment—on both sides of the business.
Listen to the full IdeaCast episode here: https://s.hbr.org/4nbdg43
Harvard Business Review
At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, custome...