Why does it seem like AI Max is matching against your existing keywords? If PMax and AI Max are both running with Final URL expansion on, who wins a keywordless, conversational query? (Spoiler: it comes down to Ad Rank.)
In this Community Q&A episode of Ads Decoded, host Ginny Marvin answers pressing questions about AI Max from her recent AMA with the Paid Search Association.
0:00 - Shifting the DSA migration deadline to February 2027
1:14 - Should you restructure campaigns before migrating to AI Max?
2:35 - How to fix geographic mismatching with Final URL expansion
3:45 - Do you need conversion volume thresholds for AI Max?
4:53 - Rapid Fire: Text disclaimers, PMax vs. AI Max, and broad match overlap
6:05 - Community Q&A: How to submit your questions
Key takeaways:
- DSA to AI Max migration: Why preserving your existing structure prevents a "cold start" learning period and keeps historical data intact.
- Geographic matching with Final URL expansion: How to use ad group-level locations of interest to keep keywordless matches strictly aligned with your targeted regions.
- Text disclaimers for Search ads: These campaign-level assets are guaranteed to show in the first description line of your responsive search ads – even when using Final URL expansion.
? Subscribe for more Community Q&A episodes with Ginny throughout the summer.
Got questions for Ginny? Email us: adsdecoded@google.com. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.
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