Are your Google Ads getting disapproved or restricted due to policy violations? Personalized advertising can skyrocket your ROI, but targeting the wrong categories can completely stall your campaigns.
In this tutorial, we break down exactly what Google’s sensitive interest categories are, how they impact your campaign performance, and the step-by-step process to fix flagged ads and get your traffic back.
What You'll Learn:
Google strictly restricts specific sensitive categories to protect user privacy. If your business touches on health, finance, housing, or employment, you must navigate these compliance rules carefully. We’ll show you the difference between allowed Google-vetted audiences (like In-Market or Affinity) and banned advertiser-curated lists (like Customer Match) for these sensitive verticals. Plus, you’ll learn the 3 exact ways to resolve a policy violation inside your dashboard.
Video Chapters:
0:00 Introduction to Personalized Advertising & ROI
0:22 What are Sensitive Interest Categories?
0:36 Allowed Audiences vs. Banned Targeting Lists
0:59 Access to Opportunities Categories (US & Canada only)
1:23 Data Collection Requirements & PII Restrictions
1:39 3 Ways to Fix Google Ads Policy Violations
Read the full policy: https://support.google.com/adspolicy/answer/143465
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