Want to know how to show your ads in AI Mode and AI Overviews, and how the new Qualified Future Conversions (QFC) metric works?
In this Community Q&A episode of Ads Decoded, host Ginny Marvin answers three questions from her recent live chat with the PPC Chat community following Google Marketing Live.
0:00 - Introduction: Fresh from the PPC Chat hotseat
0:25 - What are Qualified Future Conversions (QFC)?
1:45 - How to show ads in AI Search
3:10 - Creator Partnerships: Do you need content rights?
4:15 - Community Q&A: How to submit your questions
Key takeaways:
Qualified Future Conversions (QFC): Learn how this new predictive metric looks up to 180 days out to show the full impact of your brand and demand generation ad spend.
Ads in AI Search: Why Performance Max, AI Max, and Smart Bidding are required to serve in AI Mode and AI Overviews.
Creator rights: Why securing usage rights is a legal necessity for boosting YouTube creator videos.
? Subscribe for more Community Q&A episodes with Ginny throughout the summer.
Got questions for Ginny? Email us: adsdecoded@google.com. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X as https://goo.gle/3N2Q22r.
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