We’re testing a new generation of ad formats in AI Mode – powered by Gemini – that seamlessly connect consumer curiosity with meaningful brand decisions.
To break down what this actually means, we sat down with three industry experts onsite at Google Marketing Live: Aarong Young (Google Ads Master), Pauline Jakober (Digital Paid Media Expert), and @the_google_pro (Google Ads Coach).
Here’s what they had to say about the massive shifts coming to Search:
????????????? ???? ???????: By serving helpful, verified product details at the exact moment they matter most, you’re able to move consumers “easier, faster, and more seamlessly” from discovery to decision.
?????-?? ?????????: By integrating native, clearly labeled ad formats directly into AI-generated responses, you’re able to capture high-intent traffic without disrupting the user experience.
??? ?????? ???-???: AI Max and PMax are the best way to ensure your ads show in these new experiences. Ensure your campaigns are powered by a strong data foundation and rich brand guidelines to deliver even stronger performance.
In 2026, your ads shouldn’t just show up… they should answer real customer questions.
? Watch the clip to hear their reactions to these updates, their breakdown of its key benefits, and immediate steps you can take to future-proof your strategy.
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