Worried about losing control of your targeting with Smart Bidding Exploration? Wondering what the difference is between Promotion Mode and Seasonality Adjustments?
Join Google’s Ads Product Liaison Ginny Marvin as she answers your top questions about managing bidding strategies and campaign budgets on this Community Q&A episode of Ads Decoded.
0:00 - Your most FAQs about bidding and budgets
0:28 - How Smart Bidding Exploration (SBE) works
2:04 - Promotion Mode vs. Seasonality Adjustments
3:08 - When to use Max conversions/Max conversion value vs. a target CPA/ROAS
6:08 - How to submit your questions
Key takeaways:
- ????? ??????? ???????????: SBE does not expand your targeting criteria. Instead, it uses a target ROAS tolerance to give the system more auction-level flexibility to win highly relevant queries you already target.
- ????????? ???? ??. ??????????? ???????????: Seasonality Adjustments alter expected conversion rates while aiming for your original target. Promotion Mode actively works to achieve a lowered ROAS target for short-term events of 3 to 14 days.
- ?????? ??????? ?? ????? ???????: While Maximize conversions/Maximize conversion value bid strategies are useful for fixed budgets, setting a target CPA or ROAS lets you align your bidding strategy with your actual business goals.
? Subscribe for more Community Q&A episodes with Ginny throughout the summer.
Got questions for Ginny? Email us: adsdecoded@google.com. Find Ginny on LinkedIn at https://goo.gle/4aFEw4I and on X at https://goo.gle/3N2Q22r.
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