For travel leader Intermundial, it fundamentally changed their performance benchmarks. ?
To capture shifting consumer discovery behavior, they partnered with Google to implement a multi-channel Demand Gen strategy across YouTube, Shorts, and Discover feeds. ??
The results:
✅ 34% increase in conversions (purchases).
? Scale achieved across complex international markets without sacrificing efficiency.
? A proven blueprint for turning video views into bottom-line action.
For brands navigating a crowded landscape, capturing value requires modern asset foundations that meet consumers where they are browsing, not just where they search. ?✨
How is your team evolving its video strategy to capture full-funnel intent this year? Let's discuss below! ??
#GML2026 #EMEA