We sat down with 3 ads experts (Brittany Sager, Mike Ryan,Kirk Williams) to review the recent announcements at #GML2026, and get their real reactions to AI Max for Shopping campaigns.
The consensus? We’re moving into an era of hyper-personalized, dynamic ad experiences inside AI surfaces. No static product title can keep up with how specific consumer search intent has become.
Here’s what this means for you:
? Text customization: You can generate ad copy that speaks directly to shopper intent and complex, conversational queries. As our experts noted, “no static feed title could meet that kind of demand.”
? High-intent traffic: By dynamically matching your site’s most relevant landing pages to a shopper’s intent, AI Max for Shopping campaigns captures the complex, long-tail searches that standard Shopping campaigns often miss.
? Optimal format selection: Between text and Shopping ads, the best format is selected based on what is most relevant to the shopper’s precise needs in the moment. This drives the high-quality traffic that converts seamlessly.
The pro-tip? If you’re already using Shopping campaigns, talk to your Google rep to get started. By leveraging your product feeds, AI Max for Shopping campaigns transforms standard product data into dynamic Shopping ads designed to answer conversational queries.
Watch the clip below to hear the experts’ full reactions, and how you can get started today. ??