Are you running U.S. campaigns? Let's dive into Google Call Ads: Supplemental Terms & Compliance. These specific rules don't replace your standard Google Advertising program terms, but they add crucial requirements regarding call recording, privacy, and user consent.
In this video, we break down exactly what these terms mean so you can keep your Google Ads campaigns fully compliant. Understanding these policies is vital for any advertiser utilizing click-to-call or messaging features to connect with leads.
What you will learn in this breakdown:
How Google evaluates program quality by monitoring or recording a sample of communications, including click-to-call, text messages, and live chats.
Your legal responsibility to provide clear "Notice and Consent" to your agents, employees, or third parties to ensure they agree to have their communications recorded by Google.
Why HIPAA Covered Entities or Business Associates should absolutely not accept these terms and must instead contact their Google representative to request a recording exclusion.
The strict prohibition against using these specific communication features for sharing Protected Health Information.
The requirement for all involved parties to comply with the Telephone Consumer Protection Act (TCPA) alongside all other applicable laws.
Chapters:
0:00 - Introduction to U.S. Supplemental Terms
0:15 - Google's Call Recording & Monitoring Rules
0:35 - Understanding "Notice and Consent" Requirements
0:55 - Crucial Rules for HIPAA & Protected Health Information
1:15 - TCPA Compliance & Final Legal Reminders
1:30 - Where to Find Additional Policy Information
Helpful Resources: For further questions about additional terms, visit the Advertising Policies help center at support.google.com.
If you found this policy update helpful, please hit the Like button and Subscribe to the channel for more straightforward Google Ads strategies and compliance tips! Let us know in the Comments if you have any questions about setting up your Call Ads.
#GoogleCallAds #GoogleAdsCompliance #PPCStrategy #GoogleAdsTips #AdWordsHelp