Pricing Strategies for Uncertain Times | HBR IdeaCast
Rafi Mohammed, founder of the consulting firm Culture of Profit, says a crisis or recession is not the time to panic and slash prices. He says leaders should instead reevaluate their price strategy — or develop one for the first time — to better respond to customers during the slump and keep them when the economy recovers. He shares examples of companies across a variety of industries that have created effective price strategies as well as his advice for changing prices in response to Covid-19. Mohammed is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow. (https://www.amazon.com/1-Windfall-Successful-Companies-Profit/dp/0061684325)
You can also listen to this episode on HBR.org, and wherever you listen to podcasts:
- HBR.org (transcript available here): https://hbr.org/podcast/2020/07/pricing-strategies-for-uncertain-times
- Apple Podcasts: https://podcasts.apple.com/us/podcast/pricing-strategies-for-uncertain-times/id152022135?i=1000483187355
- Spotify: https://open.spotify.com/episode/6W0Z7DVNKrsU82yNGQJrke?si=66GKTE8lSaK8c107LeNMDw
- Stitcher https://listen.stitcher.com/yvap/?af_dp=stitcher://episode/74936935&af_web_dp=https://www.stitcher.com/episode/74936935&deep_link_value=stitcher://episode/74936935
- Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2lkZWFjYXN0/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAwNi0wNS0wODppZGVhY2FzdC4wNzQ4?sa=X&ved=0CAIQuIEEahcKEwjw_qaK16f9AhUAAAAAHQAAAAAQLA
Series Description:
A weekly podcast featuring the leading thinkers in business and management.
About Harvard Business Review:
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.
Chapters:
00:00 – Intro
1:54 – How to Prevent Major Losses
4:48 – Responding to a Hit to Your Demand
8:11 – Being Transparent with Customers
11:26 – Responding to a Surge in Demand
13:21 – When Customers Don’t Like Your Pricing Strategy
17:02 – Knowing When to Raise Your Prices
20:16- Outro
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Copyright © 2022 Harvard Business School Publishing. All rights reserved.
You can also listen to this episode on HBR.org, and wherever you listen to podcasts:
- HBR.org (transcript available here): https://hbr.org/podcast/2020/07/pricing-strategies-for-uncertain-times
- Apple Podcasts: https://podcasts.apple.com/us/podcast/pricing-strategies-for-uncertain-times/id152022135?i=1000483187355
- Spotify: https://open.spotify.com/episode/6W0Z7DVNKrsU82yNGQJrke?si=66GKTE8lSaK8c107LeNMDw
- Stitcher https://listen.stitcher.com/yvap/?af_dp=stitcher://episode/74936935&af_web_dp=https://www.stitcher.com/episode/74936935&deep_link_value=stitcher://episode/74936935
- Google Podcasts: https://podcasts.google.com/feed/aHR0cDovL2ZlZWRzLmhhcnZhcmRidXNpbmVzcy5vcmcvaGFydmFyZGJ1c2luZXNzL2lkZWFjYXN0/episode/dGFnOmF1ZGlvLmhici5vcmcsMjAwNi0wNS0wODppZGVhY2FzdC4wNzQ4?sa=X&ved=0CAIQuIEEahcKEwjw_qaK16f9AhUAAAAAHQAAAAAQLA
Series Description:
A weekly podcast featuring the leading thinkers in business and management.
About Harvard Business Review:
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, books, and digital content and tools published on HBR.org, Harvard Business Review aims to provide professionals around the world with rigorous insights and best practices to help lead themselves and their organizations more effectively and to make a positive impact. Learn more at www.hbr.org.
Chapters:
00:00 – Intro
1:54 – How to Prevent Major Losses
4:48 – Responding to a Hit to Your Demand
8:11 – Being Transparent with Customers
11:26 – Responding to a Surge in Demand
13:21 – When Customers Don’t Like Your Pricing Strategy
17:02 – Knowing When to Raise Your Prices
20:16- Outro
Follow Harvard Business Review: https://hbr.org/ https://www.linkedin.com/company/harv... https://www.facebook.com/HBR/ https://twitter.com/HarvardBiz https://www.instagram.com/harvard_bus...
Sign up for Newsletters: https://hbr.org/email-newsletters
#HarvardBusinessReview #business #management
Copyright © 2022 Harvard Business School Publishing. All rights reserved.
Harvard Business Review
At Harvard Business Review, we believe in management. If the world’s organizations and institutions were run more effectively, if our leaders made better decisions, if people worked more productively, we believe that all of us — employees, bosses, custome...